The Daily and The Antioxidant Collections: The Ordinary’s Impact on Beauty Standards

The Ordinary, a skincare brand under the umbrella of DECIEM, has revolutionized the beauty industry with its commitment to transparency, affordability, and functionality. Launched in 2016, the brand demystifies skincare by focusing on single-ingredient-driven products that allow consumers to tailor their skincare regime to their specific needs. The Ordinary’s straightforward approach, combined with its scientific transparency, has garnered a loyal following. By providing high-quality, active ingredients at a fraction of the cost of luxury skincare lines, The Ordinary makes advanced skincare accessible to the general public.

The product range of The Ordinary includes a variety of serums, oils, acids, and creams that target specific skin concerns such as aging, hydration, texture, and pigmentation. Bestsellers like the “Niacinamide 10% + Zinc 1%” serum and the “Granactive Retinoid 2% Emulsion” have received acclaim for their effectiveness and minimalistic formulations. Each product is designed to offer potent benefits without unnecessary additives, aligning with the brand’s philosophy of simplicity and integrity.

The Ordinary’s Daily Set: A Comprehensive Guide to Your Essential Skincare Routine

The Daily Set offered by The Ordinary is specifically curated for individuals new to the brand, seeking to establish a fundamental skincare routine suitable for all skin types. This set is priced at £18.60 and focuses on addressing common concerns such as dryness and the need for effective cleansing, while also supporting the skin’s natural moisture barrier. The set comprises three essential products:

1. Squalane Cleanser (50ml): A gentle, moisturizing facial cleanser formulated with squalane, a stable hydrocarbon that mimics the skin’s natural moisture. Its ingredients also include aqua (water), coco-caprylate/caprate, glycerin, and others that work together to dissolve makeup and other impurities without stripping the skin of its moisture. Priced individually at £8.30 for a 50ml tube, this cleanser is suitable for all skin types and is designed to leave the skin feeling smooth and moisturized.
2. Hyaluronic Acid 2% + B5 (30ml): This hydration support formula contains three forms of hyaluronic acid (HA) at varying molecular weights, along with vitamin B5 for enhanced hydration. It targets multiple layers of the skin to provide deep, lasting moisture and improve the look of skin texture. Ingredients such as sodium hyaluronate, pentylene glycol, and propanediol ensure that the skin is hydrated from the surface down to the deeper layers. This product is designed to attract up to 1,000 times its weight in water, promoting a plump, healthy complexion.
3. Natural Moisturizing Factors + HA (30ml): Serving as a daily moisturizer, this formulation includes compounds found naturally in the skin, such as amino acids, fatty acids, triglycerides, urea, ceramides, phospholipids, glycerin, saccharides, sodium PCA, and hyaluronic acid. It offers non-greasy hydration and acts as a direct topical supplement of impaired NMF components, providing immediate hydration and lasting results with continued use. Priced at £6.10 for a 30ml tube, it’s designed to reinforce the skin’s own moisturizing factors, making it ideal for all skin types in need of hydration support.

Usage Instructions

• Step 1: Begin with the Squalane Cleanser to gently remove makeup and cleanse the skin, effectively preparing it to receive subsequent treatments.
• Step 2: Apply a few drops of the Hyaluronic Acid 2% + B5 to the face to hydrate the skin deeply.
• Step 3: Finish with the Natural Moisturizing Factors + HA to moisturize and lock in the benefits of the previous steps.

These products, when used together in the specified order, form a simple yet effective skincare routine that targets dryness, enhances hydration, and supports the skin’s moisture barrier, making it a perfect starting point for those new to The Ordinary or anyone looking to simplify their skincare regimen.

The Ordinary’s Antioxidant Collection: A Trio of Potent Formulas for Age-Defying Radiance

The Antioxidant Collection from The Ordinary is a curated set designed to combat signs of aging, dullness, and uneven skin tone while providing comprehensive antioxidant support to the skin. This collection addresses a variety of skin concerns including dryness and the need for enhanced radiance and texture. It features three distinct products, each with its unique formulation and benefits, available for purchase individually or together at a combined price of £33.70, with an additional 10% discount applied at checkout for the collection. Here is a detailed overview of each product included in the collection:

1. 100% Organic Cold-Pressed Rose Hip Seed Oil: Priced individually, this product is a pure, nourishing oil aimed at improving skin elasticity and promoting a more supple and radiant complexion. Extracted through cold pressing to preserve its natural qualities, rose hip seed oil is known for its ability to support the skin’s natural healing process, addressing signs of aging and providing deep hydration. It is particularly beneficial for dry and mature skin types.
2. Resveratrol 3% + Ferulic Acid 3%: This is a potent, water-free formula that combines two powerful antioxidants, Resveratrol and Ferulic Acid. It’s designed to enhance the skin’s defense against environmental stressors, improve brightness, and smooth out texture. The serum’s antioxidant properties are especially effective in neutralizing free radicals, making it a vital part of any anti-aging skincare routine.
3. Ascorbyl Glucoside Solution 12% (14.10 GBP for 30ml): A lightweight, water-based serum formulated with a stable vitamin C derivative that brightens and helps balance uneven skin tone. Ascorbyl Glucoside is converted to Vitamin C after application, ensuring an efficient, gradual release that minimizes irritation while maximizing benefits such as enhanced radiance and a more even complexion.

Usage Instructions

• It’s recommended to always conduct a patch test before incorporating new products into your routine.
• The products can be used in both AM and PM routines, as suited to individual skin needs and preferences.
• To maintain their efficacy, these products should be used within 6 months after opening.

The Antioxidant Collection is suited for anyone looking to integrate powerful antioxidants into their skincare regimen to protect against signs of aging, improve skin brightness, and maintain a healthy, youthful complexion. Each product within the collection offers a targeted approach to enhance skin resilience, making it a versatile choice for a wide range of skincare routines.

The brand’s success lies not only in its product range but also in its educational approach, empowering consumers with knowledge about skincare ingredients and their benefits. This has fostered a loyal community of informed users who appreciate The Ordinary’s transparency and integrity. The introduction of sets like The Daily Set and The Antioxidant Collection showcases the brand’s versatility, catering to both skincare novices and enthusiasts with products that target a wide array of concerns, from hydration and cleansing to antioxidant protection and aging.

In conclusion, The Ordinary has revolutionized the skincare market by challenging traditional notions of beauty and skincare. Through its commitment to quality, affordability, and transparency, The Ordinary has not only set new standards in skincare formulation and marketing but has also inspired a shift towards more informed consumerism in the beauty industry. As the brand continues to evolve and expand its product offerings, it remains a beacon of innovation, making advanced skincare accessible and understandable for everyone.